17. Září 2020 - 12:00 až do 13:30
Online, Online
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Feed the Content Beast | Čtvrtek, 17. Září 2020

How to write compelling content for LinkedIn (and everywhere else)

About this Event

The pressure to create — and keep creating — content for your brand or business can feel like a Sisyphean task: Make it, post it. Now do it again. There’s a reason we call them ‘feeds’ — they’re endlessly hungry for more.

Let’s try a fresher and more human approach to generating content that feels less like a chore and more like a dynamic and evolving conversation.

PLUS! During the bonus writing session, you’ll learn a framework called the Gateless Method to help you bust through blocks so you can start crafting new content on the spot!

Some of what we’ll cover:

• The difference between marketing and content, and why it matters

• How to keep from running out of ideas (or gas) for your channels

• How to take a great story or idea—and make it work across platform

• A method for creating content that’s as fun to create as it is to read


Terri Trespicio is an award-winning writer, speaker, and brand advisor. Her TEDx talk, “Stop Searching for Your Passion,” has more than 6MM views and Hubspot named her one of the “Top 18 female speakers who are killing it.” A former magazine editor and radio host at Martha Stewart, she has appeared on the Today show, Dr. Oz, The Early Show, The Anderson Cooper Show—as well as Oprah magazine, Marie Claire, and Business Insider. An in-demand speaker, Terri has also performed stand-up comedy all over New York. Terri earned her BA in English from Boston College and an MFA in Creative Writing from Emerson College. Her forthcoming book, tentatively titled Stop Searching for Your Passion, will be published in spring 2022 by Atria Books. She lives in Manhattan. Visit her at territrespicio.com